Privacy policy for visitors to the website
Hello and thank you for your interest in our website. For reasons of better readability alone – in the context of the following explanations – the simultaneous use of masculine and feminine and various forms of language is dispensed with. All personal designations apply to all genders: m/f/d. In addition to these and other things, we also take your rights to privacy, data protection and informational self-determination very seriously. Therefore, we would like to inform you about the following:
Who are we?
We are MatchMaker no.1 Ltd. & Co.KG, Hammer Str.19, 40219 Düsseldorf – Medienhafen and are represented by our managing director Ines Mokrani.
What happens when I use the website for purely informational purposes?
1. if you use our website for purely informational purposes, i.e. if you do not register as a user or otherwise transmit information, we collect the following data from you: IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software. We receive this data via cookies and directly from your browser.
2. the purpose of this processing is the provision of our website and statistical analysis.
3. the legal basis for this is Article 6 (1) sentence 1 lit. f DSGVO, according to which the processing of personal data is also possible without the consent of the data subject if the processing is necessary for the protection of the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, override these, in particular if the data subject is a child. The purposes mentioned in paragraph 2 are in our economic interest. As far as we use cookies, please refer to our explanations under “How do we use cookies on this website?”, especially with regard to the maximum storage period.
What happens when you use our contact field?
1. when you communicate with us via our contact field, we collect the data that you enter there.
2. only you know the reasons for contacting us; the reaction to this immediately describes the purpose of our processing.
3. insofar as it concerns a specific debt relationship, be it in connection with the initiation, fulfillment and termination, the legal basis for the processing is Article 6 (1) lit. b DSGVO, because then the communication is necessary for the initiation, fulfillment and termination of the debt relationship. We always store this personal data until the end of the contractual relationship between us. However, if either this contract ends before six years have elapsed since we received your data, we store the data for at least six years, whereby this retention period begins with the end of the calendar year in which we received your data. The legal basis for this minimum retention period is Article 6 (1) sentence 1 lit. c DSGVO in conjunction with. § 147 AO. In this respect, there is therefore a legal obligation to process.
4. in all other cases, the legal basis is Article 6(1) sentence 1 lit. f DSGVO, according to which the processing of personal data is possible even without the consent of the data subject if the processing is necessary to protect the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data override these, in particular if the data subject is a child. Communication outside of a debt relationship is in our mutual interest, as we need to consider your request. We store your data until the purpose deriving from the legitimate interest has been fulfilled and there are no longer any retention obligations within the meaning of Article 6 (1) sentence 1 lit. c DSGVO that may arise.
How do we process your data within the framework of the user relationship?
In the context of your registration, profile completion, we process the data that you provide us (usually: name, first name, e-mail address, country, language and other offer-related data) as well as all data that are necessary for the processing of the user relationship (instructions from you, billing data, contract-related communication content).
What happens with your data in our newsletter?
1. with your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent. The legal basis is then your consent in accordance with Article 6 paragraph 1 sentence 1 lit. a DSGVO. We store the data until your consent is revoked.
2. for the registration to our newsletter we use the so-called double-opt-in procedure. This means that after your registration, we will send you an email to the email address you provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within fourteen days, your information will be blocked and automatically deleted after one month. In addition, we store your respective IP addresses used and times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data.
3. In this respect, we process the following data: Salutation, name, e-mail address.
4. you can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can revoke by clicking on the link provided in every newsletter e-mail or by sending an informal message to one of the above-mentioned contact channels (“Who are we?”).
5. We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. For the evaluations, we link the data mentioned in paragraph 3 and the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. The data is collected exclusively pseudonymously, i.e. the IDs are not linked to your other personal data, a direct personal reference is excluded. In this respect, too, your consent is the legal basis, see above. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us via another contact channel. The information will be stored for as long as you are subscribed to the newsletter. After unsubscribing, we store the data purely statistically and anonymously.
How do we use Google Analytics?
1. this website uses Google Analytics, a web analytics service provided by Google LLC. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
2. the legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you have given via our cookie banner, which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
3. you may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
4. this website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are processed in abbreviated form, thus excluding the possibility of personal references. As far as the data collected about you a personal reference, this is excluded immediately and the personal data is deleted immediately.
5. We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
6. information of the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. user conditions: http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the privacy policy: http://www.google.de/intl/de/policies/privacy.
7. this website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can disable cross-device analysis of your usage in your customer account under “My Data”, “Personal Data”.
We use the Google Tag Manager?
1. we use the Google Tag Manager on our website. The provider is Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA. The Google Tag Manager allows us to integrate various codes and services on our website in an orderly and simplified manner. The Google Tag Manager implements the tags or triggers the embedded tags. When triggering a tag, Google LLC may also process personal data. It cannot be ruled out that Google LLC also transmits the data to a server in a third country.
2. We have carefully selected this provider and commissioned it in accordance with Article 28 DSGVO. The use and commissioning is not precluded by the fact that the provider processes the data outside the European Union, as it is listed in the PrivacyShield Framework, so that in this respect Article 45 DSGVO in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of 12.07.2016 justifies the use of this tool.
3. The legal basis for the processing is the same legal basis that applies to the use of the corresponding Google tool, i.e. usually your consent, which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating the cookie banner.
How do we use Hotjar?
1. this website uses Hotjar, a web analytics service provided by Hotjar Ltd. (“Hotjar”) 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe. Hotjar uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. This makes it possible to measure and evaluate the usage behavior on our website in the form of clicks, mouse movements, scroll heights, etc.. The information generated by the “tracking code” and the “cookie” is transmitted to the Hotjar servers and stored there. The following information is collected: The IP address of your device (collected and stored in an anonymized format), your email address including your first and last name, if you provided it to us through our website, screen size of your device, device type and browser information, geographical location, the preferred language to display our website In addition, the following data is logged on our server when using Hotjar: Referring domain, pages visited, geographical location, the preferred language to display our website, date and time of access to our website. You can find more information about the use of Hotjar here: …. You can find more information about the privacy policy of Hotjar here: https://www.hotjar.com/legal/compliance/gdpr-commitment and here: https://help.hotjar.com/hc/en-us/sections/115003180467-Privacy-Security-and-Operations.
2. the legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you have given via our cookie banner, which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
3. you can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.
4. we have carefully selected and contracted this provider in accordance with Article 28 DSGVO. You can find the contract document here: https://www.hotjar.com/legal/support/dpa.
How do we use social media plugins?
1. we currently use the following social media plug-ins: Facebook, Twitter, Xing, LinkedIn, Instagram. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in via the marking on the box above its initial letter or logo. We open up the possibility for you to communicate directly with the provider of the plug-in via the button. Only if you click on the marked box and thereby activate it, the plug-in provider receives the information that you have called up the corresponding website of our online offer. In addition, the data mentioned in paragraph 3 will be transmitted. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, personal data is therefore transmitted from you to the respective plug-in provider and stored there (in the case of US providers, in the USA). Since the plug-in provider collects the data in particular via cookies, we recommend that you delete all cookies via your browser’s security settings before clicking on the grayed-out box.
2. we have no influence on the collected data and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.
3. The plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user.
4. The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, your data collected by us will be directly assigned to your account with the plug-in provider. If you click the activated button and link to the page, for example, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the plug-in provider.
5. For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information about your rights in this regard and setting options for protecting your privacy.
6. We also maintain a company page with each of these providers. If you interact with this company page, it is possible that the provider will process your data as described in paragraphs 2 to 5.
7. The legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you gave either when registering with the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
8. supplementary information about the providers:
a. Facebook Inc, 1601 S. California Avenue, Palo Alto, CA 94304, USA. If and to the extent that we analyze visitor interactions with our company site, we are in this respect jointly responsible with Facebook under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/page_controller_addendum. If and to the extent that we commission Facebook to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/dataprocessing. Palo Alto, California 94304, USA; http://www.facebook.com/policy.php. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because Facebook is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.facebook.com/policy.php.
b. Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA. If and to the extent that we analyze visitor interactions with our company website, we are in this respect jointly responsible with Twitter under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html. If and insofar as we commission Twitter to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://gdpr.twitter.com/en/dpa.html. The data processing operations are also not prevented by the fact that the data may be processed by Twitter outside the European Union. This is because Twitter is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://twitter.com/privacy.
c. Xing AG, Dammtorstraße 30, 20354 Hamburg, Germany. A privacy policy of the provider can be found here: http://www.xing.com/privacy.
d. LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; http://www.linkedin.com/legal/privacy-policy. If and insofar as we analyze visitor interactions with our company page, we are in this respect jointly responsible with Facebook under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://legal.linkedin.com/pages-joint-controller-addendum. If and to the extent that we commission LinkedIn to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://legal.linkedin.com/dpa/DE. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because LinkedIn is listed in the PrivacyShield framework, so that in this respect Article 45 DSGVO in conjunction with Commission Implementing Decision (EU) 2016/1250 of 12.07.2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.linkedin.com/legal/privacy-policy.
e. Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. The data processing operations are also not prevented by the fact that the data may be processed by Instagram outside the European Union. This is because Instagram is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://help.instagram.com/155833707900388.
Where and how do we maintain company pages on social networks (social media)?
1. we currently maintain company pages in the following social networks: Facebook, Twitter, Xing, LinkedIn, Instagram. We have linked our company pages on this website.
2. we have no influence on the data collected and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. We also have no information on the deletion of the collected data by the respective provider.
3. if you select our company pages, it is possible that the respective provider will store the data collected about you as a usage profile and use this for the purposes of advertising, market research and/or designing its website in line with requirements. You have the right to object to the creation of these user profiles, whereby you must contact the respective provider to exercise this right.
4. For more information on the purpose and scope of data collection and processing by the respective provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information about your rights in this regard and setting options for protecting your privacy.
5. For the legal basis, we refer to “How do we use social media plugins?”.
6. supplementary notes:
a. Facebook Inc, 1601 S. California Avenue, Palo Alto, CA 94304, USA. If and to the extent that we analyze visitor interactions with our company site, we are in this respect jointly responsible with Facebook under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/page_controller_addendum. If and to the extent that we commission Facebook to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/dataprocessing. Palo Alto, California 94304, USA; http://www.facebook.com/policy.php. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because Facebook is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.facebook.com/policy.php.
b. Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA. If and insofar as we analyze visitor interactions with our company website, we are in this respect jointly responsible with Twitter under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html. If and insofar as we commission Twitter to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://gdpr.twitter.com/en/dpa.html. The data processing operations are also not prevented by the fact that the data may be processed by Twitter outside the European Union. This is because Twitter is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://twitter.com/privacy.
c. Xing AG, Dammtorstraße 30, 20354 Hamburg, Germany. A privacy policy of the provider can be found here: http://www.xing.com/privacy.
d. LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; http://www.linkedin.com/legal/privacy-policy. If and to the extent that we analyze visitor interactions with our company page, we are in this respect jointly responsible with Facebook under data protection law; this in accordance with Article 26 DSGVO. The corresponding agreement can be found here: https://legal.linkedin.com/pages-joint-controller-addendum. If and to the extent that we commission LinkedIn to process data for us beyond this, we are a principal within the meaning of Article 28 of the GDPR. The corresponding agreement can be found here: https://legal.linkedin.com/dpa/DE. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because LinkedIn is listed in the PrivacyShield framework, so that in this respect Article 45 DSGVO in conjunction with Commission Implementing Decision (EU) 2016/1250 of 12.07.2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.linkedin.com/legal/privacy-policy.
e. Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. The data processing operations are also not prevented by the fact that the data may be processed by Instagram outside the European Union. This is because Instagram is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://help.instagram.com/155833707900388.
How do we use YouTube videos?
1. we have integrated YouTube videos into our online offer, which are stored on http://www.YouTube.com and can be played directly from our website. These are all embedded in “extended data protection mode”, which means that no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos, the data mentioned in paragraph 2 are transmitted. We have no influence on this data transmission.
2. by visiting the website, YouTube receives the information that you have called up the corresponding sub-page of our website. In addition, the data mentioned in paragraph 3 are transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
3. For more information on the purpose and scope of data collection and processing by YouTube, please refer to the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
4. We also maintain a company page with this provider. If you interact with this company page, there is a possibility that the provider will process your data as described in paragraphs 2 and 3.
5. the legal basis is Article 6(1) sentence 1 lit. f DSGVO, according to which the processing of personal data is also possible without the consent of the data subject if the processing is necessary for the protection of the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, override these interests, in particular if the data subject is a child. Here, we invoke our interest in direct marketing in accordance with ErwG 47 a.E. DSGVO.
How do we use Vimeo?
1. plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. In the process, information about your visit and your IP address are stored there. Through interactions with the Vimeo plugins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.
2. if you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your membership data stored with Vimeo, you must log out of Vimeo before visiting this website.
3. the privacy policy for Vimeo with more detailed information on the collection and use of your data by Vimeo can be found at http://vimeo.com/privacy.
4. in addition, Vimeo calls up the Google Analytics tracker via an iFrame in which the video is called up. This is Vimeo’s own tracking, to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some Internet browsers. Users can also prevent the collection of data generated by Google Analytics and related to their use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
5. the legal basis is Article 6(1) sentence 1 lit. f DSGVO, according to which the processing of personal data is also possible without the consent of the data subject if the processing is necessary for the protection of the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data override these, in particular if the data subject is a child. Here, we invoke our interest in direct marketing in accordance with ErwG 47 a.E. DSGVO.
How do we use Google Maps?
1. on this website we use the offer of Google Maps. This allows us to show you interactive maps directly in the website and enables you to use the map function comfortably.
2. by visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, the data mentioned in paragraph 3 are transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
3. For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options for protecting your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
4. The legal basis is your consent within the meaning of Article 6 (1) sentence 1 lit. a DSGVO, which you have given either by registering with the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use Google AdSense?
1. this website uses the online advertising service Google AdSense, through which you can be presented with advertising tailored to your interests. Our interest in doing so is to show you advertising that may be of interest to you, in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements are recognizable by the reference “Google ads” in the respective advertisement.
2. by visiting our website, Google receives the information that you have called up our website. For this purpose, Google uses a web beacon to set a cookie on your computer. The data mentioned in paragraph 3 are transmitted. We have no influence on the data collected, nor are we aware of the full extent of the data collection and the storage period. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not want the assignment with your Google profile, you must log out. It is possible that this data will be passed on to third parties and authorities to contractual partners of Google. [EITHER: This website does not serve third-party ads through Google AdSense]. [OR: This website also has Google AdSense third-party ads enabled. The aforementioned data may be transferred to these third-party vendors (named at https://support.google.com/dfp_sb/answer/94149)].
3. you can prevent the installation of cookies from Google AdSense in various ways: a) by adjusting your browser software settings accordingly, in particular the suppression of third-party cookies will result in you not receiving ads from third-party providers; b) by disabling interest-based ads on Google via the link http://www.google. de/ads/preferences, which setting will be deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, which setting will be deleted when you delete your cookies; d) by permanently disabling them in your Firefox, Internetexplorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
4. For more information on the purpose and scope of data collection and processing, as well as further information on your rights in this regard and setting options for protecting your privacy, please contact: Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Privacy Policy for Advertising: http://www.google.de/intl/de/policies/technologies/ads. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
5. The legal basis is your consent within the meaning of Article 6 (1) sentence 1 lit. a DSGVO, which you have given either by registering on the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use GoogleAds?
1. we use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Ads) on external websites. The provider is Google LLC, 1600 Amphitheater Parkway, Mountainview, USA. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. In this way, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
2. These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as display of the ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie. 3.
3. these cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Ads customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers’ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media, in particular we cannot identify the users on the basis of this information.
4. due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of ads, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider learns your IP address and stores it.
5. you can prevent participation in this tracking process in various ways: a) by adjusting your browser software accordingly, in particular the suppression of third-party cookies will result in you not receiving ads from third-party providers; b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google. de/settings/ads, deleting this setting when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, deleting this setting when you delete your cookies; d) by permanently disabling them in your Firefox, Internetexplorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer in full.
6. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
7. The legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you gave either when registering on the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use Google Remarketing?
1. We use the Google Remarketing application. The provider is Google LLC, 1600 Amphitheater Parkway, Mountainview, USA. This is a procedure with which we would like to address you again. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done by means of cookies stored in your browser, via which your usage behavior is recorded and evaluated by Google when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. This is done across all devices on which you are logged in with a Google account or were logged in for a short moment. You have the option to revoke this consent at any time; this can be done by sending a simple message, without prerequisites and with effect for the future, to the contact channels listed in our imprint.
2. legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you gave either when registering on the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use Facebook Pixel with advanced matching?
. we use the analytics tool Facebook Pixel from Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA. Facebook Pixel is an analytics tool that can be used to measure the effectiveness of advertising. It is generally used to understand and track people’s actions on a website. You implement the Facebook pixel on a website by placing the pixel code in the header of the website. When someone then visits the webpage and performs an action (for example, completes a purchase), the Facebook pixel is triggered and the action is reported. In this way, one learns when a customer takes an action and can evaluate this. There is also the option of extended matching, which we also use and which is also covered by your consent. The Facebook pixel makes it possible to transmit customer data such as first name, last name, email address, etc. to Facebook and enrich it with existing tracking data. In this way, it is also possible to collect data from non-Facebook users or to track users who are not logged into Facebook while visiting a website. This tracks website visitors via Facebook who deliberately prevent the storage of third-party cookies.
2. Insofar as we commission Facebook to process data for us in this context, we are the client within the meaning of Article 28 DSGVO. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/dataprocessing. Palo Alto, California 94304, USA; http://www.facebook.com/policy.php. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because Facebook is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.facebook.com/policy.php.
3. the legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you gave either when registering on the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use the Facebook Custom Audiences tool?
1. Furthermore, the website uses the remarketing function “Custom Audiences” of Facebook Inc. 1601 S California Ave, Palo Alto, California 94304, USA. This allows users of the website to be shown interest-based advertisements (“Facebook Ads”) when visiting the social network Facebook or other websites that also use this procedure. We thereby pursue the interest of displaying advertisements that are of interest to you in order to make our website more interesting for you. Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page of our website, or clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers. The deactivation of the “Facebook Custom Audiences” function is available for logged-in users at https://www.facebook.com/settings/?tab=ads#_möglich.
2. Insofar as we commission Facebook to process data for us in this context, we are the client within the meaning of Article 28 DSGVO. The corresponding agreement can be found here: https://www.facebook.com/legal/terms/dataprocessing. Palo Alto, California 94304, USA; http://www.facebook.com/policy.php. The data processing operations are also not prevented by the fact that the data may be processed by Facebook outside the European Union. This is because Facebook is listed in the PrivacyShield framework, so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of July 12, 2016 justifies the use of this provider. A privacy policy of the provider can be found here: https://www.facebook.com/policy.php.
3. the legal basis is your consent within the meaning of Article 6(1) sentence 1 lit. a DSGVO, which you gave either when registering on the social network or by interacting with our cookie banner and which you can revoke either by sending us an informal message (“Who are we?”) or by deactivating it in the cookie banner.
How do we use Webinaris?
1. we also use the Webinaris application to deliver our webinars, among others, which are provided by the provider Webinaris GmbH, Bussardstr. 5.2, 82166 Gräfelfing. For more information, please visit https://webinaris.com/datenschutzbestimmungen.html and https://webinaris.com/kontakt.html.
2. We use this application as a full integration with Klick-Tipp. In this respect, we refer to our explanations under “How we use Klick-Tipp”.
3. during the training we load tagging pixels from Klick-Tipp and other providers such as facebook, Google Ads, AdRoll etc. at regular intervals. This allows us to see if and by when you are participating in the webinar you have registered for. Based on this information, we will also remind you during the webinar via email and SMS to return to the webinar.
4. legal basis is your consent, which you give when you register for the webinar. You can revoke this consent at any time, without giving reasons, by sending an informal message to one of the above-mentioned contact channels (see “Who are we?”).
How do we use Klick-Tipp?
1. we use click-tip. The provider of Klick-Tipp is KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom (hereinafter: Klick-Tipp). For more information about Klick-Tipp’s privacy practices, please visit https://www.klick-tipp.com/datenschutzerklärung. You can find out more about the possible uses of your data and how it is processed at https://www.klick-tipp.com/handbuch.
2. our contractual partner, Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim in Germany has enabled us in its function as a reseller to gain access to the Klick-Tipp services. Abstract to this, we have commissioned Klick-Tipp in accordance with Article 28 DSGVO. First, we carefully selected Klick-Tipp. Then, we contractually bound Klick-Tipp accordingly, thus ensuring in particular that we retain full control over the data and that Klick-Tipp follows our instructions. Finally, we will regularly review and monitor Klick-Tipp to ensure that Klick-Tipp continues to comply with data protection law.
3. in our communication with you (for example, to process the contract or follow-up emails) and in the delivery of newsletters and webinars, we use in particular the so-called “tags” of Klick-Tipp. A tag is a labeling of information with additional information, specifications or categories. With tagging, information is linked with suitable keywords, categories or other parameters defined by us in advance. For more information on tagging at Klick-Tipp on this, please visit https://www.klick-tipp.com/handbuch/erste-schritte/tag-erstellen. It is important that we use and define these tags and that Klick-Tipp follows our instructions here. Klick Tipp uses so-called SmartTags and manual tags. SmartTags are used when you register for something (appointment, newsletter, webinar, etc.) via a registration form. In this case, you automatically receive a tag with the name of the registration form in question. Klick-Tipp also automatically sets the tags “Email received”, “Email opened”, “Email clicked” and “Email viewed in browser” for us. We set manual tags completely on our own. For example, we may tag you “customer” or, more specifically, “product B purchased” or “webinar viewed up to this point”. Klick-Tipp collects some of the information that becomes the basis for tagging via additional tracking pixels. The tags are basically used to enable us to fulfill our pre-contractual and contractual obligations. Furthermore, they enable us to communicate with you automatically, which increases our accessibility and thus our service level. If we use the tags to send advertising, this is part of the legal basis claimed for this. We also use the tags to improve promotional targeting. If you do not want any analysis by Klick-Tipp, you must therefore unsubscribe from the newsletter or webinar. For this purpose, we provide a corresponding link in every message aimed at this. Furthermore, you can also unsubscribe from the newsletter or webinar directly on the website.
4. Klick-Tipp provides interfaces for the use of other third-party service providers. Insofar as we use third-party service providers via these interfaces, we refer you to the rest of the Privacy Policy and the explanations regarding third-party service providers there.
How do we use Zapier?
1. we use Zapier to integrate different databases and tools. The provider of this service is Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. For more information on data protection with this provider, please visit https://zapier.com/privacy/.
2. we have carefully selected this provider. We have agreed to a “Data Processing Addendum” with him (available here: https://zapier.com/terms/, explained here: https://zapier.com/help/dpa/000) and will continue to check him in the future, on an ad hoc and ad hoc basis. The provider processes your data exclusively on our instructions. The use of Zapier is also not prevented by the fact that the provider is based outside the European Union. This is because Zapier is listed in the PrivacyShield framework (see https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG&status=Active), so that in this respect Article 45 of the GDPR in conjunction with the Commission’s Implementing Decision (EU) 2016/1250 of 12.07.2016 justifies the use of Zapier.
3. Zapier allows us to connect web apps so that customer and prospect data can be automatically exchanged between the various apps. In this case, the data is exchanged via Zapier, so that the data is also processed there if necessary. You can find more information about the possible uses at: https://zapier.com/learn/getting-started-guide/what-is-zapier/.
4. The legal basis for the processing corresponds to the legal basis that we use for the respective collection of customer and/or prospect data in conjunction with the above-mentioned “Data Processing Addendum”.
How do we use Paypal?
1. we use PayPal (Europe) S.à r.l. & Cie, S.C.A., 5th floor, 22-24 Boulevard Royal, L-2449 Luxembourg and its service Paypal as payment provider. You can find more information about Paypal’s privacy policy here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE. Furthermore, we ask you to observe the Paypal terms of use to which you have agreed: https://www.paypal.com/de/webapps/mpp/ua/useragreement-full?locale.x=de_DE.
2. legal basis for the processing operations of the data associated with the payment processing is Article 6 paragraph 1 sentence 1 lit. b DSGVO. According to this provision, we may process your data for as long as and to the extent necessary to establish, perform and/or terminate the contract associated with the use of the app. After termination of the contract, we store your data until the expiry of the statutory retention period, which is usually six years. The retention period begins at the end of the calendar year in which the collection of the data took place. The legal basis is Article 6 (1) sentence 1 lit. c DSGVO. According to this provision, we may process your data as long as and to the extent necessary to comply with legal (retention) obligations.
How do we use Stripe?
1. we use Stripe Payments Europe Ltd. as payment provider. In order to carry out the credit card check, we transmit the credit card data you have provided (holder, number, expiry date and check digit) to Stripe Payments Europe Ltd, Grand Canal Street Lower 1, Dublin 2, Ireland. For more information on Stripe’s privacy policy, please visit https://stripe.com/de/privacy. Stripe Payments Europe Ltd. has implemented effective organizational as well as technical measures to protect personal and personally identifiable data in accordance with the requirements of the Federal Data Protection Act and relevant adjacent legal standards in the audited operational activities and business units and procedures in which personal data is collected, processed, stored and transferred.
2. the legal basis for the processing operations of the data associated with the payment processing is Article 6 (1) sentence 1 lit. b DSGVO. According to this provision, we may process your data for as long as and to the extent necessary to establish, perform and/or terminate the contract associated with the use of the app. After termination of the contract, we store your data until the expiry of the statutory retention period, which is usually six years. The retention period begins at the end of the calendar year in which the collection of the data took place. The legal basis is Article 6 (1) sentence 1 lit. c DSGVO. According to this provision, we may process your data as long as and insofar as this is necessary to fulfill legal (retention) obligations.
Are we obliged to collect this data? What happens if we do not collect this data?
There is no legal obligation to collect this data. However, there is a possibility that failure to collect it may make it more difficult for you to visit our website.
How do we process your data if we obtain your consent?
1. Depending on how you have given us your consent, we process data to identify you so that we can later prove whether, when and what you have consented to.
2. The legal basis for this processing is Article 6 (1) sentence 1 lit. c DSGVO. According to this provision, we may process your data if this is necessary for the fulfillment of a legal obligation to which we are subject. The legal obligation to which we are subject follows from Article 7(1) DSGVO or Article 5(1) DSGVO. This is because according to these provisions we are legally obliged to document the obtaining of consent. This is only possible if we collect your data for this purpose for verification purposes. We store the data as long as this is necessary for verification purposes. If you confirm consent, the retention period ends only after revocation of your consent plus the time until the statute of limitations for any civil claims, i.e. generally on December 31 of the 3rd calendar year following the year in which you revoked your consent.
Do we ensure sufficient data security?
We maintain up-to-date technical measures to ensure data security, in particular to protect your personal data from risks during data transmissions and from third parties gaining knowledge. These are adapted to the current state of the art in each case.
How do we use cookies on this website?
1. Furthermore, cookies are stored on your computer when you use the website. Cookies are small text files that are stored on your hard drive associated with the browser you are using and through which the body that sets the cookie (in this case, we), certain information. Cookies cannot execute programs or transfer viruses to your computer. They serve to make the Internet offer as a whole more user-friendly and effective.
2. we use transient cookies. Transient cookies are automatically deleted when the user closes the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests of the visitor’s browser can be assigned to the common session. This allows the visitor’s computer to be recognized when the visitor returns to your website. The legal basis is Article 6 (1) sentence 1 lit. f DSGVO, according to which we may process your data if this is in our overriding interest. Our interest is based on the fact that we need to be able to present our website.
3. we use persistent cookies. Persistent cookies are deleted automatically after a specified period of time, which may differ depending on the cookie. We delete the following cookies according to the deletion period described in each case: 14 months. The legal basis is your consent, which you can give by interacting with our cookie banner, whereby we refer to the individual declarations for the respective cookies because of the details.
What rights do you have?
You have some rights. You have the right to information about the personal data processed about you, as well as to rectification or erasure, to restriction of processing, to object to processing and to data portability. Furthermore, you have the possibility to complain about us to the supervisory authority responsible for us. We politely point out that these rights may be subject to preconditions, the existence of which we will insist on.
